Case Study: Pro Football Focus ensures analytics accuracy during domain migration with InfoTrust

Pro Football Focus Turns to InfoTrust to Ensure Analytics Accuracy and Consistency Through Domain Migration

Pro Football Focus, a sports media and analytics company, faced a critical challenge when it migrated from profootballfocus.com to the new pff.com domain. The marketing team needed to ensure its website analytics and tracking architecture stayed intact so it could continue accurately measuring subscription products like PFF Edge and PFF Elite.

InfoTrust audited PFF’s Google Analytics and Google Tag Manager setup before the move, identified at-risk elements, and recommended fixes. During the migration, InfoTrust monitored tracking in real time and then completed a follow-up audit, adding optimization recommendations and setting up 25 auto-events. As a result, InfoTrust ensured Pro Football Focus maintained functional analytics and could continue collecting accurate, usable website data with improved visibility into user behavior.

Pro Football Focus