Case Study: Mumzworld Achieves 300% ROAS with InfoTrust

Mumzworld Reaches 300% ROAS With Enhanced Ecommerce and Data Import From Google Analytics

Mumzworld FZ-LLC, the Middle East’s largest shopping site for mother, baby, and child products, needed better visibility into ROI, product availability, and channel performance to grow online sales, reduce acquisition costs, and make more data-driven marketing decisions. The company also wanted to improve inventory management and lower out-of-stock product views, so it turned to InfoTrust for help with Google Analytics-based ecommerce and marketing measurement.

InfoTrust implemented Google Analytics Enhanced Ecommerce, integrated non-Google channel cost data through Analyze.ly, set up remarketing, and built automated reporting for out-of-stock items. As a result, Mumzworld achieved 300% ROAS across its top paid channels, increased ecommerce conversion rate by 11%, raised total purchases by 19%, and grew advertising-channel revenue by 9% over three months. InfoTrust also helped cut restocking turnaround from two weeks to under 48 hours and drove a 128% rise in remarketing revenue.

Mumzworld FZ-LLC

Mona Ataya

CEO and Founder