Case Study: Travel Company improves website tracking and reporting with InfoTrust

InfoTrust Improves Website Tracking and Reporting

Travel Company, a global internet media company and one of the largest publishers of entertainment, travel, and local deals online, wanted to move beyond gut-instinct decision-making and basic metrics like users, sessions, and signups. Before working with InfoTrust, the company was not tracking important activity such as hotel and voucher purchase funnels or site search behavior, limiting its ability to understand user engagement and conversion performance.

InfoTrust implemented tracking and reporting across the customer’s hotel and voucher funnels, site search, email signup flow, client app, and enhanced ecommerce setup in Google Analytics. The result was more accurate reporting, funnel visibility, and revenue tracking, plus monthly reconciliation against internal systems to maintain accuracy; this gave Travel Company better insight into drop-off points, zero-result searches, and signup performance while improving overall measurement consistency.