Case Study: World Largest Eyewear Company achieves faster, clearer analytics reporting with InfoTrust

InfoTrust Creates Custom Dashboards for Global Eyewear Leader

World Largest Eyewear Company, a global leader in premium, luxury, and sports eyewear with operations in more than 150 countries, launched a new website serving both external job seekers and internal optometrists. The company needed a better way to track career searches, job applications, education sign-ups, volunteering registrations, and internal portal usage across a constantly changing site.

InfoTrust implemented website tracking that shifted from auto event tracking to a data-layer approach, then used that data to build customized monthly and quarterly dashboards focused on key business goals. InfoTrust also recommended improvements to missed tracking opportunities, organic search visibility, and trackable site design. As a result, management moved from yearly reports and manual Google Analytics reporting to automated dashboards with historical tracking, enabling faster, more informed decisions.