Case Study: Delta Private Jets unifies marketing data and improves ROI insights with InfoTrust

Infotrust Builds Data Gathering and Processing Solution for Delta Private Jets

Delta Private Jets, the only private jet provider wholly owned by a major U.S. airline, needed a better way to unify data from its client database and marketing platforms like Google Ads and Bing. The team wanted to measure ROI at both the platform and product level, but lacked the internal resources to build a custom analytics process. Delta Private Jets turned to InfoTrust for help with its data integration and marketing analytics needs.

InfoTrust built an automated solution that programmatically pulls data from the customer database and ad platforms, loads it into a server connected to Tableau, and powers a daily-updated marketing dashboard. The dashboard gives Delta Private Jets a single view of revenue, costs, clicks, impressions, ROI, product-level performance, and conversion funnel metrics, helping the team compare campaigns and optimize future spend. As a result, InfoTrust enabled more granular reporting and better data-driven marketing decisions across the business.

Delta Private Jets

Matthew Kahn

Director of Corporate Strategy and Innovation