Case Study: Beckfield College achieves 35% more qualified applicants at lower cost with InfoTrust and Google Analytics

InfoTrust and Google tools help Beckfield College earn 35% more applicants at a lower cost

Beckfield College, a career-oriented education provider, needed to reach more qualified students in a highly competitive online education market while lowering acquisition costs and better understanding the applicant journey. The college turned to InfoTrust for help with online marketing, web development, and analytics, using Google tools such as Universal Analytics, Google Tag Manager, and Google Analytics.

InfoTrust implemented a data-driven approach with better user-based tracking, custom remarketing lists, multi-channel funnel reporting, and AdWords bid adjustments across devices and demographics. As a result, Beckfield College saw a 35% increase in qualified applicants per month and a 40% decrease in cost per applicant, along with stronger conversions from longer multi-channel paths.

Beckfield College

Suzanne Deatherage

Vice President of Marketing