Case Study: HD Supply White Cap achieves better marketing funnel visibility with InfoTrust

HD Supply White Cap Turns to Google Analytics Team at InfoTrust to Optimize Marketing Funnel

HD Supply White Cap, a division of HD Supply and a leading construction distributor, needed a better way to measure and improve its marketing funnel as it launched a new eCommerce site. While it already used standard Google Analytics reports, the team lacked custom dashboards, visibility into intermediate buyer-journey steps, and deeper tracking for specific brands sold on whitecap.com.

InfoTrust, using Google Analytics strategy and implementation support, audited the site setup, added event tracking before launch, and helped White Cap use advanced segments and connect analytics data with tools like Salesforce Marketing Cloud. As a result, HD Supply White Cap can now better understand customer behavior and cart abandonment, with plans to build executive KPI dashboards and formalize goals in Google Analytics; the team also gained a clearer view of the full customer journey.

HD Supply White Cap

Patrick Moffett

Manager, eBusiness