Case Study: Gaia achieves accurate analytics tracking with InfoTrust's Google Analytics 360 implementation

Gaia Turns to InfoTrust for Google Analytics 360 Implementation and Custom Architecture Development

Gaia, a member-supported multimedia network offering 8,000 ad-free streaming titles focused on body, mind, and spirit, needed a more advanced analytics setup for its unusual website structure. Because its site is a fully single-page app with thousands of static tag pages, Gaia required a highly custom tracking architecture to keep analytics accurate across separate code bases.

InfoTrust implemented a custom Google Analytics 360 architecture and tracking setup for Gaia, along with global third-party tag management for all advertising, marketing, and analytics tags. As a result, InfoTrust helped Gaia get the most out of its digital analytics tools and better leverage its full suite of marketing and advertising technologies, though no specific quantitative impact was provided.

Gaia