Case Study: Ramsey Solutions achieves data accuracy and reliable analytics with InfoTrust’s Tag Inspector

Financial Influencer Gets Data-Driven with Tag Inspector

Ramsey Solutions, a financial education company, needed a better way to trust its marketing data while managing broken tags, missing tags, and a migration from Adobe Analytics to Google Analytics 360. To improve data accuracy, the marketing technology team turned to InfoTrust’s Tag Inspector to audit and monitor their digital properties.

InfoTrust implemented Tag Inspector Scanner, Tag Hierarchy, and RealTime to identify double-tagging, unauthorized piggyback tags, and missing tags across live and test environments. The solution also enabled automated alerts and a custom dashboard, helping Ramsey Solutions make data-driven decisions with greater confidence and reduce the risk of incomplete or unreliable analytics data.

Ramsey Solutions