Case Study: Ecentria strengthens analytics, personalization, and conversions with InfoTrust

Ecentria - Customer Case Study

Ecentria, a pure-play eCommerce retailer behind brands like OpticsPlanet.com and CampSaver.com, partnered with InfoTrust to improve its digital analytics strategy. The company had Google Analytics in place, but lacked a clear measurement framework, tag management system, and scalable approach to tracking customer interactions across websites and apps.

InfoTrust helped Ecentria upgrade from Google Analytics free to Analytics 360 and the broader Google Marketing Platform, including Google Tag Manager, Optimize 360, Data Studio, and BigQuery. This created a clean data architecture, enabled offline and CRM data integration, and powered audiences, remarketing, personalization, and experimentation. As a result, Ecentria moved from the nascent stage to emerging, then toward connected and multi-moment capabilities, with better targeting, more informed campaigns, and a stronger foundation for improving conversions, repeat purchases, and average order value.

Ecentria