Case Study: EasyClosets Improves eCommerce Tracking and Revenue Accuracy with InfoTrust

EasyClosets Partners with InfoTrust for Customized eCommerce Implementation

EasyClosets, a retail provider of customizable storage solutions and home organization systems, partnered with InfoTrust to better understand how its marketing efforts were impacting sales. The company wanted assisted transactions from its sales team to flow into Google Analytics so it could assess campaign conversion success and gain a clearer view of the customer journey.

InfoTrust delivered a tailored Enhanced eCommerce implementation, along with reporting validation and custom eCommerce dashboards, to ensure data flowed accurately into Google Analytics and revenue numbers matched EasyClosets’ internal database. The results were significant: revenue reporting discrepancies dropped from 25% to less than 1%, giving EasyClosets more confidence in its data-backed decisions and reducing the time spent manually pulling data and assigning multi-channel attribution.

EasyClosets

Mike Wolf

Digital Marketing Manager