Case Study: World Largest Cruise Ship Operator improves data collection and validation with InfoTrust

Cruise Line Turns to InfoTrust to Improve Data Collection and Validation

InfoTrust worked with a cruise line brand owned by the world’s largest cruise ship operator. After launching a new checkout flow, the customer found significant discrepancies in its data collection and needed a way to test, validate, and quantify issues in its dataLayer more efficiently than the manual SQL-based checks it had been using.

InfoTrust implemented Tag Inspector Realtime™ in Tealium, added SPA monitoring, and configured realtime alerts to flag missing mandatory tags within minutes. The team also built a tag inventory, defined a tag management policy, and created validation rules with a dashboard for daily monitoring, helping the customer ensure tags were deployed correctly, validate data capture on every key user action, and quickly identify issues after site releases.