Case Study: Cowan’s Auction achieves scalable bidding insights with InfoTrust and Google Analytics

Cowan’s Auctions Leverages Google Analytics for Scalability and Custom Insights

Cowan’s Auction, an auction house specializing in art, historical Americana, and antique firearms, needed better visibility into which marketing campaigns were driving bids and how users moved through the online bidding process. To solve this, the company worked with InfoTrust and Google Analytics to bring reporting into one platform and connect marketing efforts to bidding outcomes.

InfoTrust implemented a highly customized Google Analytics setup, migrating tracking to Google Tag Manager and adding custom dimensions and metrics to capture detailed bidding activity. The result was a 42% increase in online bidding in the first 30 days, followed by a 163% increase in bids and a 185% increase in bid value in the second month, showing clear measurable impact from data-driven marketing decisions.

Cowan’s Auction

Reid Sikes

VP of Marketing