Case Study: B2B Software Provider achieves real-time data validation and fewer reporting gaps with InfoTrust's Tag Inspector

B2B Software Provider Company - Customer Case Study

InfoTrust helped a B2B Software Provider Company address ongoing tag data outages and the difficulty of monitoring essential tags across five domains with millions of monthly visitors. Because many pages were behind logins and authentication, the company struggled to validate tags comprehensively and often discovered issues only after reporting gaps had already occurred.

Using InfoTrust’s Tag Inspector Realtime and Validation Rules, the company implemented real-time monitoring across public pages, authenticated pages, checkout flows, and conditional conversion events, including data layer checks for their Tealium utag object. The solution enabled alerts within one hour of failures, faster root-cause diagnosis with page load information, and a more proactive approach to tag management that reduced data outages and reporting gaps.