Case Study: Desigual achieves faster product analysis and more meaningful insights with Infotopics PictureThis

Making impact with dynamic images in Tableau Dashboards

Desigual, a Spanish fashion company, wanted a better way to identify articles in Tableau because product codes were hard for users to interpret and finding the right item was time-consuming for hundreds of users. After moving from Excel reports to Tableau, they needed a more visual approach, so they turned to Infotopics and its PictureThis Extension.

Infotopics implemented PictureThis to create dynamic image tables and interactive dashboards that showed article images alongside weekly and daily sales, with drill-down views by store and available sizes. The solution helped multiple teams at Desigual save time analyzing data in Tableau and gain more meaningful insights, while also improving the user experience and dashboard performance.

Desigual

Alex Munarriz Barbero

Data Science Project Manager