Case Study: The Coca-Cola Company creates a single source of truth with Infotools

The Coca-Cola Company unifies data from 300 brands, 100+ sources and 75+ agencies with Infotools

The Coca-Cola Company faced the challenge of unifying its consumer data from over 300 brands, 100+ data sources, and 75+ agencies to track success and gain a holistic understanding of its consumers globally. To achieve this integrated view and ensure consistent reporting, they partnered with Infotools and its Harmoni software platform to create a single source of truth.

Infotools implemented a solution to harmonize Coca-Cola's complex survey data, maintain quality, and ensure global protocols were followed across more than 100 markets. The results provided stakeholders with globally consistent metrics and reliable data outputs that could feed numerous internal and external reporting platforms, enabling faster and more cost-effective insights.

The Coca-Cola Company