Case Study: Silver Fern Farms achieves a deeper understanding of global consumers with Infotools Harmoni

Silver Fern Farms deepens consumer insights across 9 countries with Infotools

Silver Fern Farms, a leading New Zealand processor and exporter of premium red meat, faced a challenge in understanding global consumers. With no centralized insights team or shared data infrastructure, the company lacked visibility into consumer needs and behaviors, particularly concerning myths about declining red meat consumption. To address this, they partnered with Infotools and used its Harmoni platform to analyze multi-market research and build a true understanding of their consumers.

Infotools Harmoni brought data from multiple sources into a single, secure environment, enabling Silver Fern Farms to easily compare results across markets, track trends, and democratize access to insights. The solution provided an easy-to-use dashboard for key metrics. As a result, Infotools helped the company achieve a significant mindset shift by disproving myths, establish clear consumer segmentation for global consistency, and make faster, smarter, evidence-backed decisions, positioning them as a highly data-driven exporter.

Silver Fern Farms