Case Study: Samsung achieves faster, self-service insights with Infotools Harmoni

Samsung transforms its approach to consumer insights.

Samsung, a major international consumer electronics company, faced slow, expensive and manual research reporting—relying on static crosstabs, PowerPoint decks and outside vendors that left executives waiting weeks for answers. To speed time-to-insight and regain control of its research, Samsung engaged Infotools and adopted the Infotools Harmoni cloud platform to better integrate and visualize market research data.

Infotools implemented Harmoni across seven key initiatives, trained Samsung’s insights team for self-service, and used automation and machine learning to unify multiple data sources into real-time dashboards and reports. As a result, Samsung gained direct access to data, cut turnaround from weeks to near real-time, saved time and reporting costs, enabled deeper A&U and segmentation analyses, generated more insights from trackers, and made dashboards and custom segments broadly available across the organization.

Samsung

Samanta Paulino,

Senior Manager