Case Study: Georgia-Pacific achieves faster, contextual B2B purchasing insights with Infotools Harmoni

Georgia-Pacific saves 2 weeks on B2B insights with Infotools Harmoni

Georgia-Pacific's GP PRO division, which provides hygiene and foodservice solutions, needed to rapidly understand complex shifts in B2B purchasing behavior and loyalty patterns. Their challenge was to analyze a broad and intricate dataset quickly to provide strategic options to leadership, a task that would have been extremely time-consuming using traditional spreadsheet methods. They turned to their long-time vendor, Infotools, to utilize its Harmoni market research analysis platform.

By implementing Infotools' Harmoni, and specifically its AI-driven ChatHarmoni feature, the team could interact directly with the data, test hypotheses, and uncover insights in real time. This solution saved two weeks of analysis time, enabled a comprehensive study that was previously not feasible under budget constraints, and allowed the team to validate market shifts, pinpoint changing dynamics, and identify new engagement opportunities for leadership.

Georgia-Pacific