Case Study: Snellings Kitchens and Gerald Giles boost ecommerce engagement with Infotex

Snellings Kitchens reduces bounce rate 7% with Infotex

Snellings Kitchens, a long-established electrical retailer, merged with Gerald Giles and faced the challenge of unifying their brands online without losing their hard-earned value and search engine rankings. They enlisted vendor Infotex to redevelop their ecommerce platform on WooCommerce and integrate it with their stock management system.

Infotex developed a new website on WooCommerce for the merged brand, creating an API to centralize product data with the client's stock system. The solution led to a 7% reduction in bounce rate and a 14% increase in time spent on the site. Infotex continues to support the customer with future growth plans.

Snellings Kitchens