Case Study: Diageo achieves faster, more efficient digital marketing with Infosys

Diageo - Customer Case Study

Diageo, the world’s leading premium spirits company, needed a way to manage its fast-growing digital marketing efforts across more than 180 markets. Its decentralized model had led to fragmented websites, duplicated work, rising costs, and slow campaign rollouts, so Diageo turned to Infosys and its end-to-end digital marketing platform and services to unify global operations.

Infosys built and hosted a centralized digital marketing platform that let Diageo reuse assets, collaborate with agencies, centralize consumer data, and improve security and compliance across 300+ digital assets. The results included 25%–30% savings in digital marketing development spend, website concept-to-creation times cut to under 24 hours, and hundreds of thousands of US dollars saved in advertising costs, while 80% of users found the platform easy to use.

Diageo

Jerry McClay

VP and Global Marketing BRM