Case Study: Dansk Supermarked boosts cross-channel retail growth with Infosys

Dansk Supermarked boosts cross-channel retail with Infosys, serving 2 million customers

The Danish retail group Dansk Supermarked aimed to become the leading multi-channel retailer in Denmark but was constrained by a legacy IT platform that limited its ecommerce growth and scalability. To build a future-proof online and cross-channel experience, they partnered with Infosys to define their strategy and implement a new solution.

Infosys conducted a requirements study and assisted in configuring and implementing the Hybris ecommerce platform, leveraging a co-creation model. The new solution enabled a seamless cross-channel experience, including in-store tablets and plans for click-and-collect services. This provided Dansk Supermarked with an enriched customer experience, increased potential for sales, a reduced time-to-market for new services, and a significant competitive advantage in their market.

Dansk Supermarked