Case Study: AIMIA achieves customer analytics excellence with Infosys

Aimia - Customer Case Study

AIMIA, a global leader in loyalty management, needed to go beyond traditional loyalty programs and turn massive customer data into actionable retail insight. To do that, AIMIA partnered with Infosys to build its next-generation analytics offering, the Intelligent Shopper Solution, aimed at helping retailers better understand shopper behavior and target customers more effectively.

Infosys implemented the Intelligent Shopper Solution using analytics and web-based reporting tools to analyze billions of transaction records and deliver a single view of the consumer. The platform reduced report turnaround from hours or days to minutes and helped retailers and CPG companies improve decision-making and personalized marketing, with reported sales increases of up to 5%.

AIMIA

Fiachra Woodman

IT Director, AIMIA