Case Study: Aimia boosts retail customer analytics with Infosys Intelligent Shopper Solution

AIMIA boosts sales by up to 5% with Infosys

Aimia, a global leader in loyalty management programs, faced the challenge of helping its retail partners gain deeper insights from vast amounts of customer data to influence shopping behavior. To build its flagship analytics product, the Intelligent Shopper Solution, Aimia partnered with Infosys, its trusted IT advisor since 2001.

Infosys developed and implemented the solution, which analyzes billions of transaction records to provide retailers with actionable insights through an intuitive graphical interface. This enabled highly personalized marketing campaigns and significantly cut report lead times from days to minutes. The solution helped Aimia's retail clients increase sales by up to 5%. Infosys also provides 24x7 support and ongoing consultancy for the platform.

AIMIA