Case Study: TSB increases account applications with InfoSum

TSB increases account applications by 31% with InfoSum

TSB wanted to increase applications for its Spend and Save account but faced a challenge due to strict privacy rules that limited how customer data could be shared. The bank also lacked insight into which radio stations its customers listened to, which restricted its media targeting capabilities. To address this, TSB worked with vendor InfoSum.

Using the InfoSum platform, TSB securely matched its CRM data with a media audience without moving or exposing any underlying data. This process uncovered actionable insights that were activated through an audio platform, resulting in a 31% uplift in account applications for TSB.

TSB