Case Study: TSB increases account applications by 31% with InfoSum

TSB increases account applications by 31% using InfoSum

TSB worked with InfoSum and media agency the7stars to launch a radio campaign for its new Spend and Save account, but needed a way to target the right audiences without compromising sensitive banking data. The bank also lacked insight into which radio stations its customers listened to, making it difficult to focus its campaign effectively while maintaining privacy and compliance.

Using InfoSum’s data collaboration platform, TSB matched its first-party customer data with Global’s audience in a privacy-first, “non-movement of data” environment. This gave TSB actionable insight into listening habits and lookalike audiences, helping drive a 31% increase in Spend and Save account applications, along with a 13% lift in ad recall, a 20% increase in bank impression, a 31% increase in likelihood of switching, and a 38% increase in those considering switching to TSB.

TSB

Morgan Reavey

Head of Performance Marketing