Case Study: South Australian Tourism Commission achieves 42% visitation uplift with InfoSum's Private Path

South Australian Tourism Commission drives 42% visitation lift with InfoSum

The South Australian Tourism Commission needed to measure the impact of its BVOD campaign with SBS but faced the challenge of proving ROI using sensitive location data without sharing or centralizing any personally identifiable information. They partnered with InfoSum to utilize its Private Path solution, which allowed them to meet strict privacy and compliance standards.

InfoSum's solution enabled the secure analysis of exposure and visitation data within a privacy-safe clean room environment. By using synthetic IDs instead of raw data, InfoSum allowed for the measurement of campaign performance without moving or exposing private information. This resulted in a quantified 42% uplift in visitation to South Australia, proving the campaign's success and providing valuable audience insights.

South Australian Tourism Commission