Case Study: Renault boosts conversion rate by 18% with InfoSum

Renault increases its conversion rate by 18% with a first-party data campaign with Axel Springer

Renault worked with InfoSum to compare cookie-based targeting with a first-party data approach for a campaign with Axel Springer All Media (ASAM). The automaker’s challenge was to protect customer data while identifying technology that could safely match its CRM data, build a larger audience, and deliver enough scale for activation.

Using InfoSum’s data clean room and Safe Audience Transfer technology, Renault matched its first-party data with ASAM’s audience to create a lookalike seed audience for modeling and campaign delivery, while running a cookie-based control campaign in parallel. The first-party data campaign delivered an 18% higher conversion rate, 15% lower cost per action, 19% lower cost per click, and audiences that were 38% more likely to be in target.

Renault