Case Study: Renault boosts conversion performance with InfoSum

Renault boosts conversion rate by 18% with InfoSum

Renault faced the challenge of finding a secure and privacy-compliant way to use its first-party CRM data for advertising to improve performance beyond cookie-based targeting. They needed a trusted technology vendor and media partner to scale their reach, which led them to work with InfoSum.

Using InfoSum's clean room technology, Renault matched its data with Axel Springer's audience without moving or sharing any personally identifiable information. This strategy resulted in an 18% increase in conversion rate, a 38% improvement in target profile ad delivery, and a 15% lower cost per action, proving the effectiveness of InfoSum's privacy-first approach.

Renault