Case Study: Nectar360 achieves up to 122% sales uplift for CPGs with InfoSum

Nectar360 delivers up to 122% sales uplift for CPGs with InfoSum

The customer, Nectar360, faced the challenge common to CPG brands: a lack of direct shopper data made it difficult to retarget high-value customers, measure campaign effectiveness, and build loyalty. To address this, they partnered with the vendor InfoSum to find a privacy-safe solution for audience targeting and measurement.

Using InfoSum’s data collaboration platform, Nectar360 and Channel 4 created matched audiences from Nectar360's shopper segments. CPG brands then ran targeted CTV campaigns, which were later measured for sales uplift. The solution from InfoSum generated impressive results, including a maximum sales uplift of 122% and an average uplift of 29% for the primary products advertised.

Nectar360