Case Study: Channel 4 achieves up to 122% sales uplift with InfoSum and Nectar360

Nectar360 and Channel 4 deliver up to 122% sales uplift for CPGs

Channel 4 wanted a way for CPG brands to use high-value retail audience data to improve targeting and measure CTV advertising more effectively. Working with InfoSum and Nectar360, Channel 4 needed a privacy-safe approach that would let brands reach relevant shoppers across its properties without directly accessing retailer or media-owner data.

Using the InfoSum Data Clean Room, Channel 4 and Nectar360 created matched audiences and activated second-party shopper segments for brands including McVitie’s, McCain, Pepsi, Walkers, Garnier and Weetabix. The campaign delivered up to 122% sales uplift, with an average 29% uplift across partners and 56% uplift for product-focused creatives, proving the value of InfoSum’s privacy-safe data collaboration and closed-loop measurement.

Channel 4

Jonathan Lewis

Head of Commercial Innovation and Partners