Case Study: a leading UK energy provider boosts brand loyalty with InfoSum

Leading UK Energy Provider boosts first-choice consideration by 27% with InfoSum

A leading UK energy provider faced the challenge of high customer churn and needed a privacy-safe way to use its first-party CRM data to build brand loyalty. The company partnered with InfoSum to overcome the compliance and trust risks associated with traditional data matching methods that require sharing or centralizing data.

InfoSum's solution enabled the energy provider to use its BRANDMATCH product to securely match its CRM data against Channel 4’s audience without any data being shared or moved. This privacy-first approach allowed for the delivery of precise, tailored messaging at scale. The campaign was a major success for InfoSum's customer, resulting in a 27% increase in first-choice consideration and a 23% increase in overall consideration, dramatically improving brand loyalty.