Case Study: a leading UK breakdown services provider achieves enhanced targeting and increased engagement with InfoSum

Leading UK Breakdown Services Provider increases engagement with InfoSum by eliminating data sharing

A leading UK breakdown services provider wanted to create custom audiences by matching its first-party data with that of Regit, a specialist in the car buyers market. The challenge was to do this in a privacy-safe way without centralizing data, as traditional methods reduced insight and control. They turned to the vendor InfoSum to solve this.

Using InfoSum's platform, the breakdown service provider was able to overlay datasets with Regit for analysis without sharing or centralizing any data. This solution allowed them to work with the full fidelity of Regit's data. As a result, InfoSum helped them suppress irrelevant audiences, increase user engagement, minimize waste, and achieve enhanced targeting.