Case Study: ITV achieves 133% uplift in mid-funnel auto actions with InfoSum and Carwow

ITV boosts mid-funnel actions by 133% with InfoSum

The customer, ITV, aimed to expand its commerce offerings into the automotive sector. Its challenge was to find a way for car advertisers to target known, active car buyers on its ITVX platform and to measure the effectiveness of the advertising campaigns. To address this, ITV partnered with the vendor InfoSum.

Using InfoSum's technology, ITV securely matched its audience with data from its partner Carwow, which provided a segment of active new-car buyers, without exposing any underlying data. This solution, called Auto Match, allowed for targeted advertising. The campaign achieved significant results, including a 133% uplift in mid-funnel actions and a 129% increase in website visits for the automotive brands involved, demonstrating the effectiveness of the InfoSum-powered solution.

ITV