Case Study: Heineken achieves up to 189% sales uplift with InfoSum

Heineken drives 189% sales uplift with InfoSum

Heineken sought to acquire new customers and prove ROI amid a declining market and intense competition. Their challenge was finding a privacy-safe method to connect their first-party data with audiences from ITV and Tesco to accurately measure in-store sales impact, which they achieved using the InfoSum platform.

The solution involved using InfoSum's clean room technology to power ITV and Tesco's Retail Match, allowing Heineken's agency to define audience segments without moving personal data. InfoSum enabled the secure connection of retail and CTV data, which resulted in a sales uplift of up to 189% for some brands and an average uplift of 32% across all campaigns.

Heineken