Case Study: Global Automotive Brand Company achieves faster privacy-safe CRM onboarding with InfoSum

Global Automotive Brand Company - Customer Case Study

Global Automotive Brand Company worked with InfoSum to solve the challenge of onboarding CRM data quickly enough to support timely, people-based marketing. Their existing process for identifying customers with leases or payment plans due to end soon was slow and complex, often taking up to a week before data could be used for activation.

Using InfoSum’s Bunker for data onboarding, the brand uploaded first-party CRM data for AI-powered normalisation and mapping, then exchanged insight permissions with publishers to analyze customer overlap securely. InfoSum enabled the Automotive Brand to identify relevant segments and activate them across media properties without sharing personal data, reducing onboarding time from days or weeks to hours and eliminating the need for pre-upload data manipulation.