Case Study: Channel 4 helps a food delivery company boost brand awareness with InfoSum

Food delivery company demonstrates power of collaboration with Channel 4’s BRANDM4TCH, powered by InfoSum

Channel 4 partnered with InfoSum to help a food delivery company activate its first-party customer data in a faster, privacy-safe way. The brand needed a nimble, tactical approach to audience targeting that would speed up contractual and infosec approvals while protecting consumer privacy, and Channel 4 also wanted a smarter way to work with advertisers without centralizing or sharing data.

InfoSum’s BRANDM4TCH solution enabled Channel 4 and the food delivery company to match data securely against All 4’s 24 million registered users without moving personal data, then extend the audience using Mediarithmics modeling. The campaign delivered strong results, including a 63% increase in brand awareness and a 38% increase in consideration versus the standard audience, while also reducing compliance burden and speeding up collaboration.

Channel 4

David Amodio

Deputy Head of Digital and Innovation