Case Study: Food Delivery Company achieves 63% increase in brand awareness with InfoSum

Food delivery company achieves a 63% increase in brand awareness

Food Delivery Company partnered with InfoSum to solve a privacy and data-matching challenge around using first-party data for brand awareness, favorability, and purchase intention. Working with Channel 4’s CTV environment, the company needed a way to target existing and dormant customers without centralizing or sharing sensitive data.

InfoSum’s BRANDMATCH solution enabled the Food Delivery Company to securely match its first-party data against Channel 4’s All 4 audience, build custom audiences, suppress existing customers, and activate campaigns without moving personal data. The campaign delivered a 63% lift in brand awareness and a 38% increase in consideration versus the standard audience, demonstrating strong measurable impact for InfoSum and Channel 4.