Case Study: Global Fintech Platform achieves 18% lift in app downloads with InfoSum

Fintech platform generates an 18% lift in app downloads with an ITVX campaign

Global Fintech Platform worked with InfoSum and ITV to measure the impact of a CTV campaign while protecting customer privacy. The challenge was to use first-party data securely to understand whether advertising on ITVX could drive incremental app downloads, without exposing or leaking sensitive data.

InfoSum powered the measurement through ITV’s Planet V first-party data media planning and measurement product, using a secure data clean room to compare exposed and control groups. The analysis showed an 18% uplift in app downloads from the audience exposed to the campaign, demonstrating measurable incremental performance for Global Fintech Platform.