Case Study: Energy Provider boosts brand loyalty with InfoSum

Energy provider increases firstchoice consideration by 27%

Energy Provider worked with InfoSum to reach existing customers and reduce churn while respecting growing consumer privacy concerns. To avoid traditional data-matching methods that require sharing and centralizing data, the company needed a privacy-safe way to use its CRM data for targeting across Channel 4’s CTV inventory.

InfoSum, via Channel 4’s BRANDM4TCH solution, enabled secure first-party data matching without moving personal data, allowing the Energy Provider to build custom audiences and optimize suppression. The campaign delivered strong results, including a 27% increase in first-choice consideration, a 23% increase in overall consideration, and improved brand loyalty, advocacy, and customer retention.