Case Study: Channel 4 helps energy provider boost first-choice consideration with InfoSum’s BRANDM4TCH

Energy provider demonstrates power of collaboration with Channel 4’s BRANDM4TCH, powered by InfoSum

Channel 4 partnered with InfoSum to help a leading UK energy provider tackle customer churn and improve brand loyalty while protecting consumer privacy. The company wanted to use its CRM data to reach Channel 4’s highly engaged audience, but needed a safer alternative to traditional data-matching methods that require data sharing or centralization.

Using InfoSum’s privacy-safe BRANDM4TCH solution, Channel 4 enabled the energy provider to match first-party data against All 4’s registered users and build custom audiences without moving data. With additional modeling from Channel 4’s Mediarithmics platform, the campaign delivered a 27% increase in first-choice consideration and a 23% increase in consideration, while also improving advocacy, reducing churn, and boosting customer retention.

Channel 4

David Amodio

Deputy Head of Digital and Innovation