Case Study: Deliveroo achieves 20% more sign-ups with InfoSum

Deliveroo increases sign-ups by 20% with InfoSum

Deliveroo needed to attract new customers by leveraging its CRM data for a campaign with Channel 4. Their challenge was to do this in a privacy-safe way that ensured no risk of data exposure or misuse while scaling reach with relevant audiences. They partnered with InfoSum to address this.

InfoSum enabled Deliveroo to securely match its first-party data against Channel 4’s audience to suppress existing customers and target new prospects. The solution also used a clean room to measure campaign performance. InfoSum's analysis showed the campaign drove a 19.54% incremental lift in new account sign-ups.

Deliveroo