Case Study: Deliveroo achieves a 20% uplift in account signups with InfoSum

Deliveroo activates a first-party data campaign that delivers a 20% uplift in account signups

Deliveroo partnered with InfoSum to improve app signups from TV advertising while protecting customer privacy. Their challenge was to suppress existing customers from Channel 4’s audience so they could focus media spend on new prospects, without sharing sensitive first-party data or compromising security.

Using InfoSum’s Data Clean Room and Channel 4’s BRANDMATCH solution, Deliveroo matched its CRM data against All 4 users, created lookalike audiences, and measured incrementality with exposed and control groups. The campaign delivered a 20% uplift in new account signups, with InfoSum’s analysis showing a 19.54% lift versus the control group, proving stronger acquisition performance without sacrificing privacy.

Deliveroo

Dean Weaving

Director, Brand Media Operations