Case Study: Cristal achieves 2.5x incremental reach with InfoSum

Cristal boosts incremental reach 2.5x with InfoSum

The customer, Cristal, aimed to maximize incremental reach among 25-44 year olds across connected TV (CTV) and linear TV, while needing to prove deduplicated audience reach securely. The challenge involved multiple Ads & Data partners collaborating without exposing their sensitive data. They turned to the vendor, InfoSum, to address this.

Using InfoSum's clean room solution, partners connected TV exposure data from five companies to create a unified, privacy-safe view of the audience. The campaign used this to deduplicate viewers and shift spending, which dramatically increased incremental reach by 250%. InfoSum enabled Cristal to reach 58% of its target audience while ensuring all partner data remained secure and never moved.

Cristal