Case Study: Regit achieves enhanced audience targeting with InfoSum

Breakdown services provider unlocks enhanced targeting with Regit

Regit, an automotive data provider, wanted to help a leading UK breakdown services provider target car buyers more effectively, but traditional second-party data workflows required centralizing and flattening data into pre-built segments. This limited visibility into the attributes driving performance and forced Regit to give up control of its data, creating privacy and trust challenges.

Using InfoSum’s decentralized infrastructure, Regit and the breakdown services provider were able to collaborate without sharing or centralizing data, overlaying datasets to build custom audiences with much higher fidelity. The result was more precise targeting, increased user engagement, and minimized media waste, while preserving privacy and reducing compliance burden; Regit also gained a privacy-first way to monetize its data and both parties expressed interest in expanding the partnership.

Regit

Chris Ashton Green

Founder & Chief Executive Officer