Case Study: First Option Mortgage boosts borrower engagement and retention with Informative Research

First Option Mortgage boosts retention with Informative Research after only 20% of borrowers return

First Option Mortgage, a mortgage lender based in Atlanta, faced a significant challenge in retaining its customers after the initial loan; 80% of borrowers sought help elsewhere rather than returning to their original loan officer. To address this, they partnered with vendor Informative Research to implement its Prospect Insight suite of Smart Alerts, aiming to proactively engage borrowers throughout their homeownership journey.

Informative Research's solution provided advanced alerts for events like rate changes and equity shifts, which were integrated with First Option's systems. This was enhanced by AI automation through a bot named MAIA for outbound communication. The results included increased borrower engagement and response rates, improved client retention, and higher productivity for loan officers, who could now focus on high-potential leads with timely, data-driven insights.

First Option Mortgage