Case Study: ScubaToys boosts e-commerce sales with Information Transport Solutions and Cisco technology

ScubaToys Dives into E-Commerce using Cisco Technology

ScubaToys, a small Dallas dive shop, needed a way to offer big-company-style e-commerce on a tight budget. To support online sales, newsletters, live video, and a more engaging Web presence, the company turned to **Information Transport Solutions** and Cisco networking technology.

**Information Transport Solutions** helped ScubaToys build a networked e-commerce platform using a LAN, an ISDN line and Cisco router, later upgraded to a T1 line with Cisco equipment and an IP Canon video camera for controllable streaming video. The results were dramatic: 2002 sales reached about **US $2 million**—up **40%** from the prior year—with e-sales accounting for **70%** of revenue, all while keeping marketing spend below **$2,000 per month**.

ScubaToys

Larry Dague

President