Case Study: Entertainment Promotions achieves seamless enterprise-wide data integration and business continuity with Information Builders' iWay Integration Suite

Unifying the Enterprise With iWay Software

Entertainment Promotions, a leading North American provider of discount and promotional products, needed to upgrade its technology stack while maintaining business continuity and information accessibility. During Project Breakthrough the company replaced legacy systems with new cloud and on‑premise applications and required a solution to keep data available and synchronized across both old and new systems throughout the transition.

Information Builders’ iWay Integration Suite (iWay DataMigrator and iWay Service Manager) served as an integration backbone, supporting batch and real‑time data movement between NetSuite, Hybris and other systems and enabling partner access to deal information. The deployment delivered a modern, fully integrated architecture that preserved continuity during migration, improved cross‑unit collaboration and data consistency, and helped the company focus on revenue expansion and process improvement.

Entertainment Promotions

Daniel Totten

Director of Data Architecture and Business Intelligence (BI)