Case Study: Utz Quality Foods achieves real-time inventory, sales and production optimization with Information Builders' WebFOCUS

Snack Food Powerhouse Consumes Integrity, Integration, and Intelligence Technologies for Progressive BI StrategySnack Food Company Uses WebFOCUS to Optimize Inventory, Sales, and Production Processes

Utz Quality Foods is a family-run snack manufacturer and distributor serving major retailers across the mid-Atlantic, coordinating over 700 delivery routes to 30,000 stores and producing tens of thousands of pounds of product per hour. The company needed a way to keep decision-makers and its widely dispersed sales force informed with timely daily sales and distribution data so it could maintain freshness on shelves and respond quickly to demand and stocking issues.

Utz implemented WebFOCUS to create UtzFOCUS, a BI-driven system that ingests handheld-device data into a DB2 database, processes it nightly, and delivers web-accessible reports and analytics to managers and salespeople. The solution gave near-real-time visibility into store-level sales, inventory and promotions, improving route management, vendor-managed inventory, promotion effectiveness and customer service — contributing to faster decisions, streamlined distribution and sustained double‑digit growth.

Utz Quality Foods

J. Ed Smith

Chief Information Director, Utz Quality Foods, Inc