Case Study: RealD achieves data-driven theater optimization and increased revenues with Information Builders

RealD Sees Big Picture With Information Builders’ Solutions

RealD, a leading global provider of 3D and visual technologies for the motion picture industry, needed to pull together information from many internal and external sources to better understand customers, theater performance and the revenue cycle. The company faced three core challenges: organizing disparate systems, ensuring data integrity, and presenting insights in a meaningful, actionable way.

RealD partnered with Information Builders to deploy a BI and location-analytics platform using WebFOCUS, iWay DataMigrator, iWay Data Quality Suite, Maintain, InfoAssist+, an Esri adapter and professional services. The solution cleanses and validates data, detects anomalies, and visualizes insights with dashboards and maps (including Esri Tapestry demographic layers). As a result RealD gained clearer visibility into box-office performance, billing and tax compliance, and customer demographics—enabling exhibitors to optimize 3D showings, boost attendance and increase revenue.

RealD

Joey Baloun

Business Intelligence Director